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Doubletake design12/13/2022 ![]() ![]() ![]() The Moxie Sozo team also explored other animals that might fit well with the brand, such as wildlife that relies on mimicry as a means to copy or replicate other animals or their surroundings.” They began brainstorming options for visual elements that would emphasize the “replica” quality of Replica Wine-things like MC Escher-inspired designs or repetitious illustrations wrapped around the bottle entirely. So that helped us open the door to explore a bolder look than what the client had originally envisioned.’” “We believe it's easier to reign back creativity than it is to push it out, so we showed them one design concept with this crazy Siamese swan on it,” said Derek Springston, chief creative officer and partner at Moxie Sozo. During one of the rounds where they explored options, Moxie Sozo presented a concept that caught their interest. But the team at Moxie Sozo remained convinced that the brand could be much more engaging and enticing on the shelf. The brand had already gotten some recognition, so they were wary of a rebrand that might hinder their success. It required a few iterations to push Replica Wine out of their comfort zone. Replica Wine wanted an evolution of their packaging-but they weren’t exactly sure what they wanted or how far they were interested in taking it. The previous packaging featured the wine’s name running vertically up the front label in a large sans serif font along with some critical information about the wine, but it certainly wasn’t a standout. The wine brand recently tasked Colorado agency Moxie Sozo with redesigning the labels. ![]() The consumer gets to enjoy the fine wine they love at a discounted price. Replica Wine analyzes the unique chemistry of some of your favorite wines and then blends a version that, well, replicates it. And with Replica Wine, you don’t even have to. Unless you’re a certified sommelier or a serious wine snob, you may not be able to tell the difference between a $20 bottle and a $50 bottle. The difference between a $2 bottle and even something in the $10 range might be noticeable, but at a certain point, more expensive doesn’t necessarily equate to better. But the goal was to add some color that popped on the packaging, more clearly communicate the benefits of local, fresh food and highlight the nutrients in the food.At some point, people move on from the bargain wines like Two Buck Chuck to something more refined and, inevitably, a little more expensive. We’re passionate about sustainability, so this was a dream client! There were certain parts of FarmedHere’s visual identity that needed to stay the same, as the brand felt the elements had equity - the logo, the kraft paper background and fonts. Farmed Here was the first aquaponic and aeroponic farm in Illinois and pioneered commercial vertical farming in Chicago.įarmedHere’s vertical growing technology makes this model one of the most sustainable ways to guarantee access to fresh, healthy produce in city centers, in any season. They reused 97% of the fresh water, used no herbicides or pesticides, were able to grow organic greens, kale, arugula and basil year round and reduced their carbon footprint by eliminating long-distance transportation. Advanced lighting technology and farming methods helped FarmedHere produce to be grown more efficiently than on outdoor farms, while creating local city jobs and giving post-industrial buildings new purpose.ĭoubleTake Design was hired to revitalize the brand by updating its packaging, marketing materials and website graphics. ![]()
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